Getting The Word Out About Your Craft Business

IBH-125Getting the word out about your craft business is an essential element in selling your merchandise. Now-a-days if you want to sell your goods online you have to be inventive in finding ways to advertise your items without having to pay a lot of money. Your hard-earned dollars should be used to get more supplies rather than paying for advertisement on Etsy, Google and Facebook. But if you have the money to spare they are great sources for you. Since we are fairly new to this business and money is always tight we elected to just create pages on the social media sites, post updates and tweets and even requested articles to be written on some of the Crafting websites. Yes, it is a lot of work to create accounts on the major social media websites as well as keeping them updated but in the end it will be worth it when you sell more items, get feedback from buyers and your fellow artists.

One source that we found that doesn’t charge you to be featured and supports all handmade artists is the It’s Better Handmade Website. You can write your own article about your business and/or goods and they will post it to their website. They also will do a “Featured Artist” article as well. We filled out the questionnaire and sent it to the coordinator and got a response within 30 days. Check it out: http://itsbetterhandmade.com/featured-artists-southern-women-crafts/. The article is extremely well-written and of course, we posted a link to it on all of our social media sites. We hope you will take a few minutes and read through the website. They are connected to the Handmade Artists Online Shops website which is a great place for handmade artists to have a great online store for the low price of $5 per month or $50 per year. They do not charge recurring relisting fees nor do they take a percentage of sales like Etsy. Recently, It’s Better Handmade has started offering ad space for craft artists for only $5 per month, regularly $10 per month, as a flat fee. Etsy charges a per click fee as does Facebook and Google. You do not have to pay for advertisement to be a Featured Artist. All in all they are a classy organization and all of us craft artist really appreciate all the time and effort they put into the two sites.

Finally, we wanted to remind everyone about our vendor booth at the Sarasota Folks Festival, March 22nd and March 23rd, Oscar Scherer State Park in Osprey, Florida. This is our first vendor’s booth and we are excited and very nervous about it. If all goes well we hope to be able to go to a craft show and/or festival once a month near where we are camp-hosting. Since we love all the Florida State Parks we have visited and volunteer in we have decided to donate 10% of our sales to the Florida Help Our State Parks fund and the Friends of Florida State Parks organizations. They help raise money for our Florida State Parks to make repairs, buy much needed equipment, etc. that is just not in the Department of Environment Protection’s budget for the state parks. Our state parks are an extremely important resource for education, recreation and conservation that we just cannot afford to lose even one of them.

Till next time – keep crafting!