We thought we would spend a little time this month discussing color choices in your crafting projects. This idea was inspired by the Handmade Artists Forum that we belong to and where we offer the bulk of our handcrafted products for sale. To encourage sellers to share their creations that they offer for sale as well as help their fellow artists they have a Forum and a Blog on the website with tons of information from fellow crafts creators. This month’s forum assignment is called a Fall Blog ring where participants assign a topic and each artists writes blog articles on their own websites and them posts links on the Forum for others to read. It’s a great networking tool.
Anyway, back to the subject, True Blue. We all have heard and used this saying before. We searched on the internet and found it’s origin and official meaning: http://www.phrases.org.uk/meanings/true-blue.html
“Meaning Loyal and unwavering in one’s opinions or support for a cause.
Origin ‘True blue’ is supposed to derive from the blue cloth that was made at Coventry, England in the late middle ages. The town’s dyers had a reputation for producing material that didn’t fade with washing, that is, it remained ‘fast’ or ‘true’. The phrase ‘as true as Coventry blue’ originated then and is still used (in Coventry at least).”
We decided to discuss the actual color Blue and how color may affect your crafts, sales and how people perceive the items you create.
There is a whole “science” or “discipline” out there that studies how colors affect how we react to advertisements and the products they are trying to sell. Did you know that the majority of people consider blue their favorite color? How about the fact that blue is the most commonly used color in corporate identities? These and a whole lot more fascinating information about colors can be found at: www.colormatters.com You might want to visit their website and read through some of their material. “Blue is the only color which maintains its own character in all its tones… it will always stay blue;” Raoul Dufy, French Fauvist Painter, 1877-1953”
Some Fun Color Facts:
- There are over 65,000 varieties of the color blue that our eyes can see;
- There are about 52 named shades of blue;
- Crayola only has 19 different shades of blue;
- Blue is considered a primary color except in printer ink where cyan (often referred to as Electric Blue) is considered primary;
- Hue and color is used interchangeably;
- Shades are simply any color with black added;
- Tints are any color with white added:
- Tones are any color with both black and white added;
- The Basic Color Wheel is three primary colors, three secondary colors and six tertiary colors that makes up every color known.
Of course using too much of anything in any of your designs may detract from the overall appeal of the piece. But using blue elements in your design may get more people to look at what you have to offer and possibly increase your sales as well. Personally, I prefer darker shades or what is considered jewel tones. And Green is my favorite color but I do like a deep shade of sapphire blue every now and then.