We all may find ourselves wondering what really sells? If the things we create are not selling as well as we want them to. We may even worry that the things we enjoy making may not be something that other people really want to buy. I say, “To Heck With That!”. You create the things you enjoy and sooner or later you will find other people in the world that will love to buy them as much as you enjoy making them. After all, you should enjoy what you are creating as a hobby and your friends and family usually always appreciate that you have taken the time and used your creative talents to make them something special. If you sell them to other people it is really just an added bonus. Granted, we all need to make money to support our hobbies and you can always find ways to make money but if you keep at it long enough you will eventually find other like-minded people out there who are willing to spend their hard-earned money on the things that you have created.
You can do a few things that will attract people to your sales venue whether that is a physical shop, flea market or online. One of them is taking good pictures of your items. ETSY has several FREE lessons you can view about how to take the most flattering pictures of the items you wish to sell. Mostly, they talk about taking pictures in natural light, on sunny days; on a white background, to bring out the special features of your item; and getting a clear close-up of your items. Digital cameras usually take the best pictures in sunlight but you have to be careful of shadows. Take several shots of your item at different angles and then pick the best three to five that shows the colors as correctly as possible, the details of the items, etc. These you can use on sales flyers, announcements, post them to your Facebook account or your blog, if you have one.
The second thing you might want to considered, if you haven’t already, is getting your own website or blog. There are still several companies out there that will give you a basic website or blog for FREE. You don’t really need any kind of programming experience to do this just patience, a little imagination and of course, consistently posting new articles for your reading audience. Each of them will post advertisements on your website or blog but that is something you will have to live with if you cannot afford to pay to have one created for you. And you will be limited in how it looks or even the color scheme. The good thing is that they have a set format for the websites/blogs that they give away for FREE and they are responsible for making sure that it stays available to the public. You will be limited in the space on the server that you are allowed as well. This could seriously limit the amount of pictures and video you can upload but with a little care and compression software you can make these files as small as possible and still be great to view. You will need to write articles about your hobby, how you create your items, where you get your inspiration from and write about some of your mistakes and triumphs. Pictures and videos are very important. You can link to some videos on YouTube about your hobby or crafts or even create one of your own. You can to create an audience so that when you launch your store or have some things for sale you will have a built-in customer base. This will take time so please be patient.